In this article, I am going to reveal an easy, step-by-step roadmap for how to build your home based business. Let me ask you a couple questions…
Does building your home-based business really have to be so difficult? Do you really have to be a marketing genius or know a super-secret trick to build a successful home-based business? Well the answer is yes and no.
You do need to understand marketing and which marketing principles work. You also need to know what marketing principles don’t work. If you have ever read anything I’ve written, you know that I am not a fan of the marketing strategy taught by most network marketing companies and uplines.
You probably know it very well, the one where you chase after all your friends and family and twist their arms to get them to join your downline. It is not the best strategy for building your home-based business.
Here are six easy steps you can take, though, to build a solidly growing and profitable home-based business.
STEP #1 – CREATE YOUR LEAD CAPTURE PAGE & YOUR GIVEAWAY: Before you drive any traffic or generate any leads, you need to first have someplace to which to send them! Don’t work on traffic or advertising or anything else to generate a lead until you first create your lead capture page and create the giveaway you will give the people who opt into your list. Remember two things about these. First, make sure that the headline and text of your lead capture page addresses a SOLUTION to a problem or talks about a benefit of the product you offer. You do not want to talk about your company or the business opportunity it offers. Second, make sure your giveway is comprised of good, quality content — don’t make it a thinly disguised sales pitch.
STEP #2 – DRIVE TRAFFIC TO YOUR PAGE: Once you have your lead capture page and your giveaway completed and in place, now you should focus on generating leads and driving traffic to your page. Eventually and over time (and depending on your marketing budget), I would encourage you to use multiple sources of traffic. In the beginning, though, pick one source of traffic to focus on at a time. It doesn’t matter whether its article marketing, PPC, video marketing, Facebook advertising or whatever. In marketing, being a “jack of all trades but a master of none” does you no good. Stay with one source of traffic until you master it, then move on to add another.
STEP #3 – BUILD A RELATIONSHIP WITH YOUR LIST: There is nothing more important to do (next to building your list) than to build a relationship with that list. Send out periodic emails to your list. It establishes a relationship with them. It also helps to position you as an expert in the eyes of your prospects (which is one of the most important and effective steps to building your downline). Send them great content and good information. Of course you can sprinkle in some pitching and promoting, but you want to be sure that you provide them good content.
STEP #4 – ENCOURAGE YOUR LIST TO PICK UP THE PHONE: Take time and call your prospects, and encourage them to pick up the phone to call you. Have one-on-one interactions with them. No, that doesn’t mean every minute of every day, but being accessible to your list has extreme benefits. This is another way to grow your relationship and increase the trust factor between you and your prospects — and this trust factor will translate into a strong and profitable downline for you.
STEP #5 – HOST PERIODIC CALLS/WEBINARS: Periodically, host a presentation call or a webinar. The key is (and the big mistake to avoid) is to make these content rich. Don’t make these one giant sales pitch. On them, share a ton of really good content that educates your prospects and gives them relevant information on things about which they want to know more. Then, at the end, you can offer them YOUR solution to their problems and to what you want you know in your business (and your business opportunity).
STEP #6 – CLOSE THE DEAL: Once you have established a relationship with your list, positioned yourself as an expert and established a level of trust with them, then you are in a position to be able to monetize your business like never before. One, when you do make offers to your list, they will be much more likely to jump on them. Two, you will have a list that is loyal and whose long-term value will be high. Three, you will be able to teach these people what you do so that those who want to build their own business can replicate it.